To celebrate Circle K shoppers and their love of Dr Pepper, we literally created our own holiday:
DR PEPPER DAY
A day where all shoppers could get a free Dr Pepper with the Circle K app. We crafted an omni-channel campaign that reached our
shopper segments while they were on-the-go as well as in-store to convert purchases.
IT WAS A FREE FLAVOR FANTASY.
To celebrate Circle K shoppers and their love of Dr Pepper, we literally created our own holiday:
DR PEPPER DAY
A day where all shoppers could get a free Dr Pepper with the Circle K app. We crafted an omni-channel campaign that reached our shopper segments while they were on-the-go as well as in-store to convert purchases.
IT WAS A FREE FLAVOR FANTASY.
DR PEPPER DAY AT CIRCLE K RESULTS
Return on Investment
6%
increase in sales performance
3.5%
unit growth versus Last Year
10%
share increase throughout
promotional period
Return on Engagement
20%
increase in Circle K App downloads –
2x goal
8.3 Million
total activation impressions
22%
redemption rate, double our initial goal
Return on Relationship
+Conversion & Trips
During the campaign, we sold over 2.1MM single serve 20oz bottles while price remained flat – the impact of our activation helped translate into conversion and trips to Circle K.
Program Renewal
After the program’s mutual success,
Circle K renewed the program for
another summer
DR PEPPER DAY ATCIRCLE K RESULTS
Return on Investment
6%
increase in sales performance
3.5%
unit growth versus Last Year
10%
share increase throughout
promotional period
Return on Engagement
20%
increase in Circle K App downloads –
2x goal
8.3 Million
total activation impressions
22%
redemption rate, double our initial goal
Return on Relationship
+Conversion & Trips
During the campaign, we sold over 2.1MM single serve 20oz bottles while price remained flat – the impact of our activation helped translate into conversion and trips to Circle K.
Program Renewal
After the program’s mutual success,
Circle K renewed the program for
another summer