To celebrate Circle K shoppers and their love of Dr Pepper, we literally created our own holiday:

DR PEPPER DAY

A day where all shoppers could get a free Dr Pepper with the Circle K app. We crafted an omni-channel campaign that reached our
shopper segments while they were on-the-go as well as in-store to convert purchases.

IT WAS A FREE FLAVOR FANTASY.

To celebrate Circle K shoppers and their love of Dr Pepper, we literally created our own holiday:

DR PEPPER DAY

A day where all shoppers could get a free Dr Pepper with the Circle K app. We crafted an omni-channel campaign that reached our shopper segments while they were on-the-go as well as in-store to convert purchases.

IT WAS A FREE FLAVOR FANTASY.

DR PEPPER DAY AT CIRCLE K RESULTS

Return on Investment

6%

increase in sales performance

3.5%

unit growth versus Last Year

10%

share increase throughout
promotional period

Return on Engagement

20%

increase in Circle K App downloads –
2x goal

8.3 Million

total activation impressions

22%

redemption rate, double our initial goal

Return on Relationship

+Conversion & Trips

During the campaign, we sold over 2.1MM single serve 20oz bottles while price remained flat – the impact of our activation helped translate into conversion and trips to Circle K.

Program Renewal

After the program’s mutual success,
Circle K renewed the program for
another summer

DR PEPPER DAY ATCIRCLE K RESULTS

Return on Investment

6%

increase in sales performance

3.5%

unit growth versus Last Year

10%

share increase throughout
promotional period

Return on Engagement

20%

increase in Circle K App downloads –
2x goal

8.3 Million

total activation impressions

22%

redemption rate, double our initial goal

Return on Relationship

+Conversion & Trips

During the campaign, we sold over 2.1MM single serve 20oz bottles while price remained flat – the impact of our activation helped translate into conversion and trips to Circle K.

Program Renewal

After the program’s mutual success,
Circle K renewed the program for
another summer